People AIDS Initiative, as a part of its State-wide movement against stigma and social discrimination, screened Life...Love...Hope... roping in ‘alaihal MIDEA’, ‘Red Giant Movies’, and people from all walks of life into the mission.
On the occasion of World Aids Day, People AIDS Initiative had a grand launch of trilogy of short films on AIDS awareness at Sathyam cinemas, Chennai and followed it up with replicating the event at Coimbatore, Salem, Madurai, Trichy and Thanjavur, all in a span of eight days. The events at different District head quarters was well attended by Children, Youth, People infected and affected with HIV/AIDS, Transgenders, School and College students, Members from NGOs, Women from SHGs and people from all walks of life.
Collaborative cinema, first of its kind in short films category was the result of combined effort from Film Actors, Directors, Production Banners, Technicians who shot on high quality movie cameras, Post production team, Organizing team, Sponsors, Event Partners, AIDS control bodies in Tamilnadu, NGOs, VIPs from Government, Film Industry, and Corporate Houses.
It turned out to be a never before assembly of people from different walks of life to demonstrate people movement as an answer to stigma and discrimination of people living with HIV/AIDS. The classy event was well received at all cities with the cinema halls overflowing!
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